Samsung Electronics has forged a strategic alliance with the Kunsthistorisches Museum in Vienna to digitize and offer 43 masterpieces from the museum’s esteemed collection on the Samsung Art Store. This initiative enables art aficionados globally to experience these works in high-definition 4K resolution exclusively on compatible Samsung televisions.
“The Kunsthistorisches Museum represents a pivotal element of Austrian culture, and our partnership embodies a fusion of historical art with innovative technology,” stated Dario Casari, President of Samsung Austria and Samsung Switzerland. “This collaboration allows us to extend Vienna’s artistic heritage to a worldwide audience.”
Digitally Accessible Masterpieces from Renowned Artists
The Samsung Art Store’s new collection features significant works from the museum’s painting gallery, including:
- Pieter Bruegel the Elder’s famous “The Tower of Babel”
- Johannes Vermeer’s “The Art of Painting”
- Gustav Klimt’s “Nuda Veritas”
- Views of Venice and Vienna by Canaletto and Bellotto
- Giuseppe Arcimboldo’s “Summer”
- Works by Rubens, Velázquez, Caravaggio, Titian, Rembrandt, and Raphael
Through high-resolution digital rendering, these works are presented with enhanced clarity, allowing viewers to appreciate intricate details such as the architectural nuances in Bruegel’s “The Tower of Babel” and Vermeer’s masterful use of light.
Enhancing Cultural Heritage Accessibility
Incorporating the Kunsthistorisches Museum into its platform, Samsung Art Store expands its range of partnerships with prestigious global art institutions, joining the ranks of the Louvre, Prado Museum, and MUNCH Museum. This service provides access to a curated selection of thousands of artworks, offering users personalized options to curate their digital art gallery based on style, era, or mood.
“Joining Samsung Art Store allows us to share our exceptional collection with a global audience,” commented Dr. Jonathan Fine, General Director of KHM-Museumsverband. “This digital initiative not only fascinates viewers but also encourages them to visit the originals in Vienna, thereby bridging digital and physical art experiences.”
The Kunsthistorisches Museum, opened in 1891, stands as a testament to the Habsburg legacy, housing a diverse range of artworks from ancient to modern European masterpieces. The museum is also a prominent architectural landmark on Vienna’s historic Ringstrasse.
Note: Samsung Art Store access is subscription-based and available on select Samsung TV models, including 2026 and 2025 editions like The Frame and Neo QLED series.
